↠ Consuming Instinct, The↠ Kindle Ebook Author ↠ Gad Saad genderqueer – groundhogwalking.co.uk

Consuming Instinct, The What do all successful fast food restaurants have in common Why are women likely to become compulsive shoppers and men likely to become addicted to pornography How does the fashion industry play on our innate need to belong Why do men s testosterone levels rise when they drive a Ferrari or a Porsche The answer to all of these intriguing questions is the consuming instinct, the underlying evolutionary basis for most of our consumer behavior In this highly informative and entertaining book, Dr Gad Saad, the founder of the vibrant new field of evolutionary consumption, illuminates the relevance of our biological heritage to our daily lives as consumers While culture is important, Dr Saad shows that innate evolutionary forces deeply influence the foods we eat, the gifts we offer, the cosmetics and clothing styles we choose to make ourselves attractive to potential mates, and even the cultural products that stimulate our imaginations such as art, music, and religion The Consuming Instinct demonstrates that most acts of consumption can be mapped onto four key Darwinian drives namely, survival we prefer foods high in calories reproduction we use products as sexual signals kin selection we naturally exchange gifts with family members and reciprocal altruism we enjoy offering gifts to close friends The author further highlights the analogous behaviors that exist between human consumers and a wide range of animals For anyone interested in the biological basis of human behavior or simply in what makes consumers tick marketing professionals, advertisers, psychology mavens, and consumers themselves The Consuming Instinct is a fascinating read.Gad Saad, Ph.D Montreal, Canada , a popular blogger for Psychology Today Homo Consumericus , is a professor of marketing at the John Molson School of Business at Concordia University He holds the Concordia University Research Chair in Evolutionary Behavioral Sciences and Darwinian Consumption and is the author of The Evolutionary Bases of Consumption, plus numerous scientific papers. Read Consuming Instinct, The – groundhogwalking.co.uk

    10 thoughts on “↠ Consuming Instinct, The↠ Kindle Ebook Author ↠ Gad Saad genderqueer – groundhogwalking.co.uk

  1. This book describes common human behaviors from why guys like driving fast cars to why women are willing to kill their feet wearing high heels from an evolutionary perspective Saad teaches MBAs, so it s not surprising that his analyses center on how an understanding of evolutionary psychology can help advertising campaigns on a global scale in terms of recognizing what human likes and traits are universal rather than culturally specific.Saad goes out of his way to confer a don t shoot the This book describes common human behaviors from why guys like driving fast cars to why women are willing to kill their feet wearing high heels from an evolutionary perspective Saad teaches MBAs, ...

  2. Overall this is a good book that examines the relationship between our evolved psychologies and how marketing and business tap into that, whether consciously or unconsciously The two problems I had with this book are that, first, it basically pre supposes an acceptance of Evolutionary Psychology as a guiding force in our lives As someone who stud...

  3. The aphorist, Aaron Haspel, once wrote Once you see human interaction as a contest to signal mating fitness, you never see it as anything else That s both interesting and true, but for the purposes of this review, I m going to need to paint with a broader brush once you see all aspects of human existence as a product of evolution, you never see them as anything else Modern day consumerism is no exception and it s the subject of Gad Saad s fantastic book The Consuming Instinct.Saad is a p The aphorist, Aaron Haspel, once wrote Once you see human interaction as a contest to signal mating fitness, you never see it as anything else That s both interesting and true, but for the purposes of this review, I m going to need to paint with a broader brush once you see all aspects of human existence as a product of evolution, you never see them as anything else Modern day consumerism is no exception and it s the subject of Gad Saad s fantastic book The Consuming Instinct.Saad is a professor of marketing at Concordia University and wri...

  4. 2.5 stars.

  5. This book traces consumption patterns back to their evolutionary origins In many ways, this is an update of The Naked Ape of the 1960s Helpfully, Saad reminds us that evolutionary psychology must look at behavior from two different levels Most of us stay at the proximate level that describes what we do and how we do it The author goes deeper and looks for the ultimate, evolutionary, explanations for what we do Regarding those who oppose the explanatory power of evolutionary theory bec This book traces consumption patterns back to their evolutionary origins In many ways, this is an update of The Naked Ape of the 1960s Helpfully, Saad reminds us that evolutionary psychology must look at behavior from two different levels Most of us stay at the proximate level tha...

  6. This book has some great brief bursts of interesting and creative insights into topics such as tattoos, hospitality, pets, friendships and toys Saad can be quite interesting in analyzing why we eat as if there s no tomorrow But the book is uneven, and long stretches are dull Saad is an atheist and traces everything to Darwin evolutionary causes Comparisons between animals and humans abound He posits that humans act devoid or morality, and some theories e.g men who view porn treat women be This book has some great brief bursts of interesting and creative insights into topics such as tattoos, hospitality, pets, friendships and toys Saad can be quite interesting in analyzing why we eat as if there s no tomorrow But the book is uneven, and long stretches are dull Saad is an atheist and traces everything to Darwin evolutionary causes Comparisons between animals and humans abound He posits that humans act devoid or morality, and some...

  7. A scientific explanation for human consumerism.This has to be one of my favorites reads of all time It provides a profound scientific explanation for why we as a species consume the things we do Why do we crave juicy burgers We are 99% of all Ferrari drivers men Why is the por...

  8. Basically boils down to Men buy sports cars and are into excessive risk taking so that they can attract a mate Women buy shoes and makeup and diet products so that they can attract a mate Men are attracted to youth and beauty and facial symmetry Women are attracted to successful powerful men I v...

  9. Mostly had a heard it all before feeling reading this and author comes across as so arrogant No respect for any religion, and frankly, whether you are a believer or not, his type of smug, superior atheism comes across as unnecessary, boring and rather ignorant L...

  10. Less interesting than I was hoping.I loved applying evolution to marketing and business, but it felt a little bit less academic than I was expecting from a professor i.e using selective pop culture references as examples.The author s personality definitely comes through, which is a positive There are hints of sarcasm mixed in with the information and a certain level of snarkiness that is pleasant if you agree with him and grinding if you don t.I think the concepts are important to consider i Less interesting than I was hoping.I loved applying evolution to marketing and business, but it felt a little bit less academic than I was expecting from a professor i.e using select...